Trip Mission - Why and where they shop
Missions are bucketed into four key categories: Special Purchase, Stock Up, Fill In or Quick Trip and account for.
Special Purchase:
17% of Trips & 18% of Dollars and occurs most often at Mass, Grocery, Drug or Specialty stores.
Stock Up:
13% of Trips & 40% of Dollars and occurs most often at Grocery, Mass or Club stores.
Fill In:
14% of Trips & 20% of Dollars and occurs most often at Grocery, Mass, Club, or Drug stores
Quick Trip:
55% of Trips & 23% of Dollars and occurs most often at Convenience, Drug, Grocery, or Dollar stores