BEST PRACTICES

The Value of the Front-End

Front-End items generate $5.5 billion for Supermarkets, and account for 1% of stores sales and 1.3% of profits!

This represents a significant opportunity where improving Front-End Checkout Merchandising could yield an additional $1.7 billion. With VersaGrid, retailers and brand owners are able to take advantage of demographic specific merchandising and seasonal trends and share in that $1.7 billion industry sales increase.

Are you taking advantage of this space? VersaGrid brings value to the retailers and brands in the following areas -

Retailers

  • Merchandising flexibility and ability to reset
  • Allows new product entry
  • Allows retailers to change fixture design following roll-out
  • New stores and remodels are supplied as needed
  • Lower total lifetime cost
  • Allows for seasonal impulse sales
  • Reduce lead time for fixture delivery
  • Allows cost share and dense POG for single line Queuing

Brand Owners

  • Enables new product introduction
  • Quick and easy roll-outs - speed to market
  • Allows for packaging innovation
  • No re-racking charges at three (3) years
  • Shorter Contracts (6 to 12 months)
  • Allows for POP creativity - custom components
  • Sellers win the real estate game
Front End Chart Front End Chart
 
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