Front–End impulse Purchases
The front-end shopping experience can take place in minutes or in just a matter of seconds, therefore an immediate connection and reason for purchasing an item needs to be present in order to satisfy the shopper.
Securing the front-end shopper's attention at the ENGAGEMENT phase of the purchase cycle will enable the rapid impulse decision process.
VersaGrid™ provides more exciting ENGAGEMENT through a larger assortment of impulse (and often forgotten) items, better utilization of space, improvement in product organization and increase in number of SKU's which provides the appearance of a fully stocked display and promotes shopper confidence in making the purchase. VersaGrid™ provides retailers with not only a front-end fixture, but with a merchandising system that will demand shoppers attention and appeal to their impulses.